Solar For Texas Campaign

Solar Power International (SPI), a business-to-business consortium designed to serve and advance the solar industry, targeted Texas as its next big market push due to the state’s plentiful business opportunities and potential for huge economic growth in solar power.

With just three months to develop and implement an integrated marketing plan, we quickly identified target audiences, crafted key messages, and produced a creative campaign starting with a Texas-focused brand followed by paid, earned and social media materials.

In a matter of weeks, the team produced a new logo, website design, print and online ad templates and radio spots. We wanted to put a real face to the issue, so the campaign creative showcased actual business leaders who worked in the solar industry or had chosen to adopt solar in their offices as a business decision.

Following an intense three-month period, SPI experienced noticeable direct and referred website traffic as well as an increase in visitors to their additional websites from Texas users.